Del Webb 2.0
The Subtle Shifts in Retirement Community Designs
Del Webb, the country’s biggest builder of “active adult” housing, is changing its formula to appeal to Baby Boomers.
CityLab, Sept. 8, 2015
On January 1, 1960, the Del E. Webb Corporation invited members of the public to see its new community, Sun City, Arizona. Sun City was not just a new development, but a new concept: a place where senior citizens could enjoy a busy, social retirement, playing golf and shuffleboard in year-round sunshine. It was so novel that company executives were not sure anyone would come.
Instead, 100,000 people flocked to the grand opening, touring the model homes, the golf course, the shopping center. By 1970, Sun City had a population of 16,000; it now has 37,000 residents and a sister development next door, Sun City West, with another 25,000.